Assignment 19A: Idea Napkin No. 2

1) You. 

My name is Grace Turner. After reflecting on my past assignments, I have found common themes within my life. In specific, the secret sauce assignment where five of the closest people in my life has made me more self-aware. I am someone who needs structure and order to be productive in my work. I am someone who wholeheartedly will put their time and energy into relationships and work. I am already someone who puts their health as a number one priority so having this business in my life would definitely help keep that up there. Health and a good wellbeing is something I am passionate about and would love to promote with my product.

2) What are you offering to customers? 

Nothing has really changed in regards to what I am offering. It is a personal health monitor that will allow individuals to see in real time what they lack and what issues they can prevent. This can be done by having a toilet which will give diagnostics on a screen of what vitamins/nutrients you should take.

3) Who are you offering it to? 

Through feedback, many people agreed that this product is for someone who wants to maximize their health not just "be healthy". The main target market would be multigenerational households as multiple people can get use out of the product. I had multiple people comment that younger generations may also benefit from this product as more young people are becoming aware of their health. By talking to some older adults, I can definitely say that younger generations have become way more conscious about their health with it almost being "cool" and "trendy" to want to be healthy.

4) Why do they care? 

This answer has also not really changed. People will spend their money on this product as it is only saving them time, energy and money in the future. Not having to go to the doctors as often and wasting money on vitamins/nutrient supplements that you are not deficient in are benefits this product can give. People are so "go go go" in their lives that they don't have time to do the research or go to the doctors for something as simple as vitamin deficiency. Even though this may be simple thing, vitamin/nutrient deficieny can be a serious health risk depending on what it is. 

5) What are your core competencies? 

In the time spent between this assignment and the last, I actually became aware of a new product that may be similar to mine. Care/Of gives personalized daily vitamin packs after you take a quiz to determine your lifestyle and what your body "needs". However, these surveys are not necessarily scientific and accurate as you don't really know what your body needs unless you do testing. This brand does not do this, it is solely what you want to get out of it. Our bodies are also constantly changing and with these vitamin packs you only take the survey/quiz once. My product has real time testing and lets you know exactly what  you need and don't.

In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others. 

I believe that these elements do fit well together. I think the majority of us in this class are intimated by the fact of actually starting a business. It is terrifying once you realize all the connections/resources you must acquire before starting on this massive project. However, with the right attitude and mindset I believe anyone can make anything work. One specific thing though that is definitely weaker in these elements is the scientific side behind my product. I am not someone who is very "science smart" so I would definitely need to do some feasibility testing with educated people on the subject.

For the "feedback memo" -- please summarize at least two main points that you took away from the feedback you received. Also, please describe how you incorporated the feedback into this idea napkin. 

1. Although I did not include this in my idea napkin, I believe it is important to my product. Someone gave me feedback that the delivery idea is something that should be the primary way of receiving the toilet. With that, there should be included installation with the delivery. This goes with the idea of ease and quickness, which is something my product represents.

2. With multigenerational households being my target market, it is more than likely that older more financially stable people will be purchasing my product. With that idea in mine, quality would definitely be one of the more important factors even if it costs a little bit more.