1) What was the general theme or argument of the book?
This book was all about how you could "rock" social media whether that be your personal account or your business/organization's account. It gave you tips and tricks on how to gain people's attention and the right ways to do it.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
In ENT3003, we are learning the stepping stones for creating our own business. This book talks about how businesses can make their brand more consistent among all the different types of social media and how to put out content that will be re-shared by anyone with an account. I believe this is important because when you first start out with a small business you want to get your idea out there and what better way to do that than the constant sharing and connecting of social media. I found some very useful examples from the book that I would like to share:
- "Your picture is your social media logo." Keep your profile picture consistent among all your social media accounts so you can be easily recognizable
- Think "Will people reshare this post"
- "Seize the (Holi)Day" Time your posts with holidays or include in your initial phrase/title the holiday
- Pick a short hashtag and add share buttons
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
The exercise would be to create your own social media account whether that be Facebook, Twitter, or Instagram based on the product/business you are creating for the class. This would include all the key points from the book and would help you practice how to run a business social media. This assignment would have you post or reshare 3 different things in the nature that the book talks about. The resharing must be something similar to your product but also something that would catch your followers (or just anyones) attention.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
I wouldn't call this an 'aha' moment but it was definitely something I was surprised about since I didn't know it existed. There are services that can automatically distribute your posts at certain times of the day whenever you want it to so you don't have to manually go in and do it yourself. This is perfect for people who love planning and have busy days where they don't have time for real-time posting. Some services that can do this for you are Buffer, Do Share, Friends + Me, Hootsuite, Post Planner, and Sprout Social. All these services optimize your time and sharing.
Hey Grace,
ReplyDeleteI liked your analysis on your reading about social media. I am not sure what book you chose, but I read about social media as well. It is crazy how influential social media can be in today’s world of business. It can be a huge weapon for companies and a huge loss if used wrong or not at all. I think you did a great job explaining how this can be true and I like the potential assignment you created for this class. Great job!
Grace,
ReplyDeleteI really liked the post. It was a great way to hit all the major points of the book you read. It also pertains to what we are doing in this class. I really liked the part where you included direct quotes from the book and how you integrated them into what the point you were trying to make. I didn't read this book so your post really helped spark my interest in this area and makes me want to look into it more.
Hi Grace! I read the same book you did for this assignment, and it was interesting to see the differences between our posts. I like how you incorporated pieces of advice from the book that you would use in real life into your posts. My idea of the class exercise was similar to yours, since it also revolves creating a social media account for the product or service they are focusing on for the class.
ReplyDeleteHey grace,
ReplyDeleteGood job with your reading reflection! I am very interested in social media and business so I found this reflection to be informative. I think its great that you were able to make the connection between this class and the book. I also agree with when you said that getting your idea out wit social media is very effective.