Assignment 9A: Testing the Hypothesis

Who: Are there certain people or certain businesses that, although they share a lot in common with the others in your opportunity, nevertheless fall outside the boundary? Why

Through my interviews, I found out that many people are very conscious about their health as it overall improves their performance and allows them to be more productive. The way that people fall out of the boundary of being a prototypical customer is the willingness to spend money on a product that they deem as not imperative to their health. One of my interviewees is a college student who considers herself a "fitness blogger". This has become her job and although she is all about health, she would rather spend her money elsewhere on other products/treatments to benefit her health. Another interviewee who is high up in the hotel business mentioned that hotel and business owners with public restrooms don't have the urgent need to replace toilets or ever replace them with this product if that. College campuses on the other hand are "businesses" who would purchase a couple for the student union where college students can go if they are interested with their state of health. University student living would fall outside the boundary but university owned buildings would not. Something I have thought about before is people who don't care about maximizing their health; however, I never really thought about why. Most people who don't care about maximizing their health usually want to live life to the fullest by having fun and being careless. They don't want to be constantly checking their health, they are thrill seekers.

• I also found a market that I never originally thought about before. One of my interviewees is a mom that lives in a multigenerational home. Multi-generation households have been increasing at a rapid rate. There are even construction companies who specialize in building these specific homes. This product would be viewed as worth the purchase as it is treating multiple generations: kids, adults and seniors. https://www.washingtonpost.com/realestate/homes-with-multigenerational-family-members

What: At what point does the need you identified differ from another need? (Is thirst the same as hunger? Or is the desire to appear fashionable the same as the desire to be loved by others?)

Two interviewees emphasized to me that this product is just for people who want to maximize their health in a timely fashion not for someone who just wants to be on the baseline of being "healthy". Everyone wishes to be healthy but where is the line drawn of people who wish to maximize their health? The real problem is how can you maximize your health not how you can be healthy in general. This directly affects "The Who" as people interpret being healthy in different ways: not being sick, feeling energized or being mentally stable.


Why: Is the underlying cause of the outsiders' need different than people who are inside the boundary?

It's not that the need is not different but rather the thrill seekers don't perceive it to be a need at all. They aren't thinking so much about their health but living everyday like it is their last. Businesses would not see it as a need because it is not what customers expect, especially if they have one at home. It is more a personal thing not a public one.

Inside the boundary	Outside the boundary
Who:                           Multigeneral households	Thrill seekers
University Owned Buildings                                             (Student Union)                                     Individuals who are willing to pay	College students leasing apartments Businesses with public restrooms

                                                 Health conscious inviduals 

                 What:         To maximize health in a timely manner                 To be healthy

                 Why:                                Financial Ability 

                                                    More quickness and efficiency in life

                                                    More conscious of health