15A - Figuring Out Buyer Behavior No.2

Report Findings

• In each interview, I learned more about the technical side of my product. All these people I interviewed were double my age, which is probably why they are more knowledgeable about household items and big purchases.
•  Trisha, my first interviewee, believes that price matters but that isn't the most important thing. She emphasized how she doesn't want to buy the most expensive toilet; however, she doesn't want to buy the least expensive toilet because it might break. She mentioned that as long as the quality is there, she would be willing to spend around $1500 on my product. 
• Max, my second interviewee, would definitely be interested in my product but does not want to be the first person to use it. He would wait for it to be a few years on the market in order to look at feedback from online reviews. When I initially brought up style, he said he would not care as a toilet is behind closed doors and is not a focal point of the house; however, he would not want it to be a monstrosity of a toilet and mentioned that the computer part should be discreet (thinking about guest use).
• Denise, my third interviewee, gave me more insight on the actual purchasing of the product. She would be more inclined to buy it online as she believes there is no reason for lifting and carrying a heavy box in/out of the car. She also gave me the idea of doing monthly payments (like furniture stores do), as the big ticket price my intimidate people.

Draw Conclusions

Through my interviews, I definitely learned more about the nitty-gritty of my product: what works for people and what doesn't, what is practical and what is not. They all seemed to agree that if the quality is there and it saves them money in the long run, they would seriously think about buying this product. What makes them realize whether it was a good purchase or not, is if it helps them save money, time and/or energy.